Our Mission
Pupops identifies, builds, and scales ambitious e-commerce and international business ventures. We combine strategic vision, operational expertise, and founder involvement to build profitable, independent brands across multiple sectors.
Portfolio Companies
A curated portfolio of e-commerce and international trade businesses operating across Europe
ELEVEN Zone
Premium lifestyle and wellness e-commerce platform. Direct-to-consumer brand serving Germany, Austria, and Switzerland with curated products and exceptional customer experience.
Learn moreCBDium
Leading CBD and wellness e-commerce platform. EU-compliant premium wellness products serving the European market with focus on quality, transparency, and customer education.
Learn moreMO-JA
International sourcing and supply chain platform. Connecting European buyers with reliable suppliers across multiple sectors including manufacturing, services, and raw materials.
Learn moreAbout Peter Scuttle, Founder & Managing Partner
Peter founded Pupops in 2013 with a vision to build profitable, independent companies operating across European markets. With 15+ years of international business development experience, he's worked with companies ranging from early-stage startups to established enterprises across multiple sectors.
His expertise spans e-commerce strategy, international market expansion, retail operations, and business development. Today, Peter remains actively involved in strategic decision-making and growth initiatives across the Pupops portfolio.
Strategic Vision
Deep market analysis and long-term thinking applied to each venture, with focus on sustainable growth and profitability.
Operational Excellence
Hands-on involvement in execution, from go-to-market strategy to daily operations and team building.
Market Expertise
Deep knowledge of European markets, regulatory environments, and customer preferences across regions.
Our Investment Approach
We focus on sectors where we can add operational value and market expertise
Direct-to-Consumer
Building brands with direct customer relationships, strong unit economics, and clear differentiation in competitive markets.
International Trade
B2B platforms and services connecting European markets, leveraging supply chain expertise and regional knowledge.
Operational Support
Beyond capital, we provide market access, strategic guidance, and operational expertise to accelerate growth.
Let's Build Together
Are you building the next generation of European consumer or B2B brands? Let's explore how Pupops can help accelerate your growth.